Watch Snoop Dogg take over American football event in Arizona

Snoop Dogg took over an American football event in Arizona yesterday (December 28).

The rapper was heavily involved in the Arizona Bowl match between Miami RedHawks and the Colorado State Rams, leading both schools’ marching bands before rolling out in a light green, lowrider Chevy Impala with gold rims. You can view footage below.

In a match that he also sponsored, the rapper also performed the coin toss and directed the halftime show of the game, according to the Associated Press.

“This is a seven-day-a-week thing with me, man,” Snoop said. “I guess I’m the people’s champ because I love the people as much as they love me.”

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